As the USTA Section hosting the Mubadala Silicon Valley Classic, I had a front row seat to the matches and activities and going on during that week, which allowed the marketing team to run an engagement campaign before, during, and after the tournament.  

Six weeks before the event, I started sending emails to our 45,000 members as tickets became available with discounts for our members. Every couple of weeks until the event, a story about the tournament was published in the newsletter. These stories had over 40% open rate. 

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1. At the same time, my coworker and I published social media posts to remind our members of the discounts available.

2. During the tournament, we planned daily social media activities:

   • ​​​Several social Facebook Lives reporting on all the fun activities going on such as Kids' Day, Q&A with professional tennis players, press conferences, and tennis clinics. These Facebook lives were viewed at least 500 times each.

   • Instagram posts recapping events

   • Check out our INSTAGRAM STORY HERE!